A trusted and respected global strategic advisor, diplomat, author and on-air personality in Tourism, Aviation & Development, Anita Mendiratta is the Founder and President of ANITA MENDIRATTA & ASSOCIATES – a successful, London-based consulting firm working closely with global leaders in governments, businesses, and international organisations across the essential sectors of Tourism, Aviation and Development. Originally from Canada and with international professional foundations with IBM, Unilever and The Coca-Cola Company, Anita now has over two decades of professional experience across almost all continents, with extensive engagement across the Middle East, Africa and Asia. This direct, global experience has created an innate ability to feel the ‘heartbeat’ of societies, including understanding economic, social, political, and environmental dynamics. Importantly, since 2020 Anita has taken on a critical global role as an immensely valued advisor of government and business leaders seeking to understand the impact of COVID-19, guiding them through short, medium and long-term decision-making to re-build the strength and sustainability from not just an economic perspective, but from a humanitarian perspective. Anita is also honoured to be:
• SPECIAL ADVISOR to the Secretary General of the UNWTO
• STRATEGIC ADVISOR TO CNN INTERNATIONAL in Tourism & Development as lead t of CNN T.A.S.K.
• ADVISORY BOARD MEMBER – Royal Commission for AlUla
• STRATEGIC RESOURCE TO THE UN in Tourism, Aviation and Development incl. WORLD BANK and ILO, as well as WTTC, IATA and ATAG